Fashion industry is always looking for the latest trend to absorb it and then spread it to the rest of the world. This behaviour is also common in web design.
"In many cases they offer a hug or a kiss of gratitude after a petition has been signed, then depart, having removed their victim’s expensive watch from his wrist. The Times can reveal that the women — none of whom has been traced — struck nearly 70 times last year across the home counties and the southwest."